The Amazing Story of Danelectro® Guitars, Snark® Tuners and Foxx Pedals. By STEVE RIDINGER
At age 18, Steve Ridinger founded FOXX pedals in an aging strip mall in North Hollywood, California. Production workers labored until midnight to try to keep up with orders for the new pedals. As they worked they often heard the sound of fist fights and breaking bottles from the seedy beer bar next door.
In 1998 Steve brought Danelectro® guitars back to the market after a 30 year absence. Danelectro® sold over 100,000 guitars the first year.
During a long illness, Steve designed a better clip-on guitar tuner. In 2010 he launched Snark® which quickly became the number one selling tuner. More than 15,000,000 Snark® tuners have been sold to date.
Former CEO of Guitar Center and Fender
Chief Supply Chain Officer, SWEETWATER
-Josh Scott Founder and Resident Genius